The new Blogads survey is out. And once again, it upends the conventional wisdom about who political bloggers really are.

As expected, Chris Bowers provides some good analysis and this helpful summary…

Active readers of Democratic political blogs are very highly educated, highly politically active, quite well-to-do, voracious consumers of media, not very young, and skew male. Apart from the male part, these indicators fly in the face of stereotypes about progressive bloggers, who are supposedly drooling, rabid, anti-social, uneducated, teenage extremists with no political value and out of touch with current events. Quite to the contrary, active blog readers have a tremendous amount of political capital to spend, and are in search of adventurous progressive politicians and organizations to spend it on. Is there any major progressive political group in the country that would not want to appeal to the demographics of this readership? High concentrations of wealthy, highly educated, highly active media junkies cannot be found in many areas in either this or any other country. Mischaracterize and misjudge them at your own peril.

The one key difference of the Dean campaign, as indicated in the Pew survey of Dean supporters, was that the percentage of men and women was almost equal (and arguably, women now dominate what is left of the Dean community still operating at Blog for America).

I believe raising the percentage of women netroots activists is essential to developing an effective netroots-friendly campaign.